Motorcycle Maker Warns Of Problems At KC Facility
I do not believe we will see bikes from HD here from India or Brazil, I think they know that would kill the core market they rely upon. IF HD does that then my wallet will vote to boycott their product. They are still an American company hiring US workforce to make a US produced product. Unfortunately less workforce in hard times, but nonetheless still building them here in the USA.
1,000,000 sq. ft. x 2 plants.
Producing the same number of bikes, that a 750,000 sq.ft. plant can produce.
Now, if your bean-counters aren't projecting a return to previous inventory levels, and there is talk on the retail side of the business that you are going to reduce the dealerships by 35%, AND you just sold off a Business unit (buell) that you bought and operated at a loss, that would suggest that you're not very efficient. Or at least haven't been paying very close attention to the ebb and flow of the market.
Face it, layoffs suck, whether it's 1 or 50 or 500, it sucks. And manufacturing orgs are particularly gun shy about them because of the PR jab associated with it. Now it's not as bad as say GE, because you can go buy another dishwasher from Maytag, Whirlpool or (gads) Samsung.
But in the HD world, you cannot go get another american V-twin that doesn't look like a spaceship....
So maybe they needed to, but didn't fire 50 heads a quarter until they maintained their Target GP...Maybe now they'll have to fire 500 to keep the ship righted for the remaining employees and for the good of the business, for the next 2-5 fiscal years.
In the end, every business deserves to make an honest profit margin, and although the price of HD is very inflated, they still absorb alot of Union pay, contracting, health benefits, insurance and facilities, marketing and warranty costs, to name just a few...
Something has to give.
1. All you die hard American built Vtwin motorcycle riders. What are you going to ride if Harley ceases to exist. Victory, BMW oh that's right they aren't American, Honda, not American either, I'm waiting.....
2. Take a look at the shipment numbers on the Harley website mentioned earlier in this thread. The total number of units shipped in 2010 will be at a level below 2009 which was below 2008 which was below 2007 and on and on. In 2003 Harley shipped 359,000 units from 3 manufacturing locations. I'm not really sure why Harley has 3 seperate manufacturing locations but I'm pretty sure they aren't going to need that much capacity to produce less than 200,000 bikes a year for the forseeable future.
If downsizing (consolidating locations) Harley production facilities makes Harley a stronger company for the long term, I applaud the move. Actually it would appear they are a little late based on 5 consecutive years of lower production/sales.
Time to wake up. It's 2010 not 2000 and the party days of the early 2000's aren't coming back anytime soon. Just my
No Wall St CEO type will go the slower way of building/growing a company (organic growth of the top line) because it takes to long and it is so much harder work (they do not have the experience for such growth type as the Harvard's have only taught them how to manage for the short term) and their packages do not give them an incentive to do so as their hundreds of million $ bonuses are based on short term gains.
Acquire and then slash and burn is they only way Wall St wants to see now and the schools are accommodating by teaching such methodolgy. As a mid-management type, 15 years ago it was planning horizons of 5-10 years with top management doing the 10+ year planning. Now mid and top management is only focussed on planning 1-2 years or less.
The only ones that benefit these days are the ones siting on the companies Mahogany row with huge golden parachute pkgs no matter how good of job they do!
No Wall St CEO type will go the slower way of building/growing a company (organic growth of the top line) because it takes to long and it is so much harder work (they do not have the experience for such growth type as the Harvard's have only taught them how to manage for the short term) and their packages do not give them an incentive to do so as their hundreds of million $ bonuses are based on short term gains.
Acquire and then slash and burn is they only way Wall St wants to see now and the schools are accommodating by teaching such methodolgy. As a mid-management type, 15 years ago it was planning horizons of 5-10 years with top management doing the 10+ year planning. Now mid and top management is only focussed on planning 1-2 years or less.
The only ones that benefit these days are the ones siting on the companies Mahogany row with huge golden parachute pkgs no matter how good of job they do!
I do not know what the new CEO's mandate/package is and you could be dead-on. Unfortunately businesses are not for employment, that is a nice side benefit when it's there. Unless any one of us own the company it is their ball, their choice. I can certainly appreciate your point.........and only hope it is not the case.
The Best of Harley-Davidson for Lifelong Riders




