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Mine was the roll up kit with chrome wrenches and multi tip screw driver and allens. my buddy got the orange little fold out set.
Ironically I got both. I think its just a matter of where you end up buying from. Don't think there is a set standard outside the fact you should be getting one or the other.
For $30.00 I bought a Craftsman 1/4" drive socket kit in a nylon zipper case. Has up to 18mm metric and 3/4" standard sockets, screwdriver bits and forget what else. I added metric and standard allen sets, electrical wrenches, small crescent. I also carry a Leatherman Supertool in a nylon pouch with a Mag Lite flashlight. I can manage most minor repairs wherever I am as long as I know what is wrong....