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I think it is a bad year for everyone. I just saw a CL ad yesterday for a 1yr old Honda(I know, I know, apples to oranges to some of ya'll) that was selling for 7k. Originally the bike would have been a 12-15k bike brand new. But I bet they move that bike fast.
I think dealers are their own worst enemies sometimes, but they will learn eventually. I had a local one try to sell me a 6 or 7yr old bike with like 50k+ miles on it for almost 12k. The bike was only about 20 new I believe. This has to hurt sales some ya know? Don't get me wrong, Harley is NICE and it should hold its value better than others, but we have seen it time and time again, NADA is being asked and some ppl will not give any on this. Its hard to get NADA for a bike that is close to needing a rebuild in my opinion. This has to be tuff on sales.
I think dealers are their own worst enemies sometimes, but they will learn eventually. I had a local one try to sell me a 6 or 7yr old bike with like 50k+ miles on it for almost 12k. The bike was only about 20 new I believe. This has to hurt sales some ya know?
I think some dealers do this to try and drive people towards new bikes. That said, it left a bad taste in my mouth when I was shopping around this fall. One dealer tried to sell me a low mileage 2006 RK for $12k and it was "On super hot, priced to sell, giving it away Sale!" for $12k(Marked down from $14.5). They wouldn't budge on price or even give a break on parts/install for different bars (Had beach bars) and a sissy bar for my wife. Another local dealer wanted to sell me 1998 ultra for around $10k.
After doing more research and realizing I didn't have enough lube to buy from a dealer I gave up and went to craigslist. I ended up buying a 2010 RKC with under 15k miles for less than the dealers were wanting for either one of them.
"Harley's issue is internal not market. in Manhattan sold 78 Ducati Scramblers in 6 months."
Not surprising. Manhattan is full of liberals, & they LOVE Eurocrap.
Harley HAS no competition. No brand will EVER outsell Harley. EVER! Even if the Co. went back to the Shovel/Pan/Knuckle days, they'ld still own the market share.
Remember...people BUY other brands, but people WANT a Harley. That will never change.
What WILL change is people will stop drinking the Kool-aid as far as parts, accessories, aftermarket, etc. And, they are realizing that it is economically more feasable to buy lo-mile used than new. I have had just as many problems with new vehicles as I have with used.
Dickey's supreme rule #1: Never EVER buy used from a dealer.
7 Surprising Harley-Davidson Products that Are Not Motorcycles
Slideshow: The bar-and-shield logo shows up on far more than motorcycles, some of the company's most unexpected products have nothing to do with riding.
Slideshow: From the troubled AMF years to modern misfires, these bikes earned reputations for reliability issues, questionable engineering, or disappointing performance.
Crazy Bunderbike Build Looks Amazing, But Is It Impossible to Ride?
Slideshow: The Swiss custom shop has taken a Harley Softail and stretched it into something so long and low that it looks closer to a rolling sculpture than a conventional motorcycle.
Engraved Rebellion: Inside Bundnerbike's Glam Rock II
Slideshow: A standard cruiser becomes an intricate metal canvas in the hands of a Swiss custom house known for pushing Harley-Davidson platforms far beyond their factory brief.
Slideshow: Harley-Davidson's challenges aren't abstract; they show up in dropping shipments, shrinking dealer traffic, and strategic decisions that aren't yet translating into growth.