Dealer markup
Seasoned HDF Member
Joined: Oct 2012
Posts: 13,104
Likes: 13,043
From: Texas, USA
They only stand for it if you are 43 years old making $11 an hour and want a bike real bad.
Club Member
Joined: Mar 2009
Posts: 66,122
Likes: 51,433
From: Niles Canyon Ca.
OP, it's the first month of a new model year release, they are always asking the sky the first month to hook the gotta have it now crew and there's plenty.
Seasoned HDF Member
Joined: Jan 2010
Posts: 7,386
Likes: 3,357
From: usa
This is why I love buying used 5 or 6 year old bikes . You can easily fine a bike with 4 to 10,000 miles on it for almost 1/2 the price of new .
Last edited by Iron lHorse; Aug 29, 2018 at 10:58 PM.
Tourer
Joined: Mar 2011
Posts: 317
Likes: 127
From: Colorado
The biggest dealer around Denver does that too. However, they never even post the prices on their bikes so you are required to talk with a salesman just to get an idea. They have loads of events and free food and cheap beer and stuff like that all year and I can see where that money comes from. For example when I was shopping for a Road King I went up there and they had one that was set up as Stage 3. No price anywhere to be found, just a sheet on what upgrades were done and how much those were. So I found a guy and he had to go ask and came back and said that the price on the base bike was in the mid $20s and that bike had $10k worth of upgrades so they were looking to get mid $30s for it. And then he said that he could work with me to get that in the low $30s. I said thanks and walked out, went to a dealer and bought the stock bike for MSRP minus some negotiation room I got and a free backrest. That dealer must sell a ton of bikes and 1 guy was just heading out on his new purchase when I was leaving but I don't understand how people can be so gullible. My wife asked me why I didn't negotiate with him and I told her that for all the effort it would take to negotiate the best I could hope for was to get back to MSRP and then I would have to negotiate the parts and labor down to MSRP as well since those were overpriced. Needless to say I go up there to eat their free food and drink their cheap beer but I refuse to give them my money at those inflated rates.
Last edited by Bdeuce12; Aug 30, 2018 at 12:02 PM.
Stellar HDF Member
Joined: Mar 2011
Posts: 3,482
Likes: 631
From: NorCal Rocklin
I was at my local dealer this past weekend looking at their remaining 2018 inventory. They have a ton of 2018s. I was shocked to see that they still had a 10% markup over MSRP on top of all the other costs they pile on that are legit as well as padded. They wanted $22,000 to $23,000 for a stock Sport Glide. Add tax, DMV fees and documentation and you are pushing $25,000! WTH! It's no wonder they have so much stock on hand. The place was a ghost town. Anyone else finding their dealers inflating the price of their remaining 2018 bikes?
which dealer is this? Lane splitter or House of thunder. That way I can avoid that dealership
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Tourer
Joined: Feb 2015
Posts: 410
Likes: 124
From: South Carolina
The biggest dealer around Denver does that too. However, they never even post the prices on their bikes so you are required to talk with a salesman just to get an idea. They have loads of events and free food and cheap beer and stuff like that all year and I can see where that money comes from. For example when I was shopping for a Road King I went up there and they had one that was set up as Stage 3. No price anywhere to be found, just a sheet on what upgrades were done and how much those were. So I found a guy and he had to go ask and came back and said that the price on the base bike was in the mid $20s and that bike had $10k worth of upgrades so they were looking to get mid $30s for it. And then he said that he could work with me to get that in the low $30s. I said thanks and walked out, went to a dealer and bought the stock bike for MSRP minus some negotiation room I got and a free backrest. That dealer must sell a ton of bikes and 1 guy was just heading out on his new purchase when I was leaving but I don't understand how people can be so gullible. My wife asked me why I didn't negotiate with him and I told her that for all the effort it would take to negotiate the best I could hope for was to get back to MSRP and then I would have to negotiate the parts and labor down to MSRP as well since those were overpriced. Needless to say I go up there to eat their free food and drink their cheap beer but I refuse to give them my money at those inflated rates.
MSRP is what the company says the dealer should sell you the bike for, dealer markup is already in the MSRP.
Seasoned HDF Member
Joined: Oct 2015
Posts: 13,520
Likes: 34,673
From: Pine Flat Dam/South Bay Area, CA
I'm betting Lane Splitter. I stopped in there Tuesday when I was in the Bay Area to get a part & the salesmen were standing around with their hands in their pockets. Lots of bikes on the floor, too.