I dont see any HD ads on tv, or on the cable channels. Even on the motorhead channels or with motorcycling type shows, there is an absence of ANY manufacturer ads on. No Harley, No Indian, No Metrics, nothing motorcycling related with regards to ads. Now, on my social media feeds, i get tons of ads for Harley, and a few from Indian. These however are likely search/activity driven, and not everyone sees them. Its a shame really. the entire industry is lamenting low sales, yet none actively cough up the advertising bucks to do anything to change it. Really the only powersports ads I see are for the damn side by side thingies.
Yes, my point exactly. The passive advertising only strategy (clothes, hats) doesn't work!
Come on Harley, get a prime time TV ad campaign together!
I have not seen a HD add on TV for some time now, I have Satellite TV too. I have seen like 3 Polaris Indian adds and still that isn't much, we have the TV on every night when home.
I remember radio ads back when the big twins went to the five speed. Had two guys listening to Harley go through the gears and one notices that rider shifts four times.