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Going to the biker hang outs near where I live in the UK I'd say 95% of the riders there are in their 50s and older, I've seen very few younger people in their 20s on any proper bike let alone Harley's. Unfortunatly they're just to expensive for the younger crowd, think the cheapest Sportsters are around Ł9,000. You do see a lot of 20 - 30 year olds on scooters which are cheap.
think things are only going to get worse for all bike companies unfortunately, over production doesn't help either.
Going to the biker hang outs near where I live in the UK I'd say 95% of the riders there are in their 50s and older, I've seen very few younger people in their 20s on any proper bike let alone Harley's. Unfortunatly they're just to expensive for the younger crowd, think the cheapest Sportsters are around Ł9,000. You do see a lot of 20 - 30 year olds on scooters which are cheap.
think things are only going to get worse for all bike companies unfortunately, over production doesn't help either.
For the youngsters, I doubt price is the only, or even main reason. Young people are just less interested in Harleys than we were at that age.
I'm gonna go out on a limb here and say I think Harley Davidson Motorcycle Company will be in business after I'm dead and gone. I also believe they will still be doing the "million miles of testing" on new models so customers can find serious faults within the first thousand miles of ownership; at a greater cost than competing brands
I really don't think Harley is going anywhere,but I think they will be a smaller company than they are right now. Can't understand the current business model of trying to make more bikes and models when there is no demand. I also cannot stand the nonsense in these articles about tarriffs affecting sales. Wasn't it Harley that asked for tarriffs on foreign bikes in the 80's so they could compete. I think they need to get back to what they are and stop with the idea that everyone in America is going to buy a Harley just because they have a model for everything. Dealerships with greeters at the door, bigger than a Walmart need to go in my opinion.Driving prices of new machines over 25k is another problem. New rider mag came with the new CVO ultra in it 43k plus tax. Almost 50k out the door. Just not worth it in my opinion,and I can afford one. You gota want it alfull bad to spend that kind of cash on a play toy. Guess I'm getting old and crotchety, I hope it works out for Harley would have to see them in the shape they were in the the late 70's. Someone said history repeats itself if I recall.
7 Surprising Harley-Davidson Products that Are Not Motorcycles
Slideshow: The bar-and-shield logo shows up on far more than motorcycles, some of the company's most unexpected products have nothing to do with riding.
Slideshow: From the troubled AMF years to modern misfires, these bikes earned reputations for reliability issues, questionable engineering, or disappointing performance.
Crazy Bunderbike Build Looks Amazing, But Is It Impossible to Ride?
Slideshow: The Swiss custom shop has taken a Harley Softail and stretched it into something so long and low that it looks closer to a rolling sculpture than a conventional motorcycle.
Engraved Rebellion: Inside Bundnerbike's Glam Rock II
Slideshow: A standard cruiser becomes an intricate metal canvas in the hands of a Swiss custom house known for pushing Harley-Davidson platforms far beyond their factory brief.
Slideshow: Harley-Davidson's challenges aren't abstract; they show up in dropping shipments, shrinking dealer traffic, and strategic decisions that aren't yet translating into growth.
The Future of Harley Davidson: Why It Matters
