Question about pricing.
You just need to worry about the out the door price. You don't care about freight, doc, prep.. whatever.
Do your homework, figure out the price you're willing to pay and make the dealer an offer. They say yes or no.
Exactly what I do when buying any vehicle. I know what Im willing to pay OTD. A few months ago we bought my wife a CPO Mercedes GLE350. I knew my OTD number and when they came in with their price ($6k apart), I basically told the sales guy that I had an entire iPhone full of CPO GLE350s at 6 Mercedes dealers in the Atlanta area. The guy went back to the manager and came back in 5 minutes and said, OKAY. Then had to get through telling the finance chick NO prepaid service, NO NO NO NO tire/wheel protection, GAP insurance (was financing a small amount), etc etc etc. I did pay $200 for key insurance. Covers up to 2 lost, stolen, broken smart keys. Basically prepaid for half a key up front.
Al Muth HD in Black River Falls, WI is closing in March. May be worth a phone call. My brother deals there and says they are good people.
John
Last edited by Schoolboy; Feb 5, 2019 at 10:53 PM.
Road Warrior
The two stops I made were in Appleton and Green bay.
I'd probably pay MSRP + freight but these guys want $1000 at one and $696 at the other over that.
Yes, I know like many of you have said (negotiate the price down) it part of the process but I look at it as price gouging. If you convince them to do away with the fees they act like their giving you this great deal @ MSRP.
Why should we have to play those games. I could go on about this but I won't.
Then when they start sending the emails and text is all but Honesty, family, loyalty and customer service. Ha...
You are negotiating wrong. Why are you starting at MSRP and trying to go down, it is a losing endeavor. Start at dealer cost and go up from there. Here this link should help.
https://seedealercost.com/power-spor...e/manufacturer A Road King Special costs the dealer $19164.00. Of course they have to make some profit on the deal but it gives you an idea of how to start along with figuring out what your trade is worth - no you are not going to get KBB trade for your bike, you are going to get wholesale trade numbers.
They can split up into whatever magic fees they want from there. You're paying the number you agreed to, that's all you care about.
1. Hope people don't notice/don't care/aren't savvy enough to negotiate and they end up with $600 more on a sale
2. Is a sales tactic to say "OK, what if I take out prep & freight?" to make it seem like you're winning and they're giving you a deal.
Here's some advice:
- Like people above said, if you're buying a bike, it should always be eliminated before you sign any paperwork. If they don't drop it, you've done something wrong.
- The best advice is knowing what the dealer pays for the bike (like someone said above). That's their break even price. Everything above that is their profit. Start at that price and let them go up from it. Ideally, you meet somewhere in the middle of MSRP and invoice price. So if a bike is tagged for $25,000 and the invoice price in $19,000, look to get the bike for around $22,000 OTD. It's not gospel but I've always found it as something to aim for.for.
- Once again touching on what someone already said, just tell them to give you an OTD (out the door) price right off the bat. It's the easiest, most transparent way to know what you're paying. Some dealers will write down their offer but it doesn't include things like prep/delivery and you'll see that on the paperwork in the finance office. They'll almost dare you to back out when you're a couple signatures away from a shiny new Harley.
- A good salesman knows an easy target when they see one. What I mean by that is that they know nothing about the bike which means they don't know anything about what the bike should cost a buyer. Do some homework before walking in. Know what the same bike you want is selling for.
- Don't be "Mr. Nice Guy." The dealership is trying to get every dime out of you and will do it any way they can. Don't be afraid to lie or exaggerated about what other dealers have offered you. When I bought my Road Glide, I told the eventual salesman that the previous dealership offered me $23,250 with bars, grips, and a backrest thrown in. It was actually $23,250 with grips/bars/backrest bought separate (so a little over $24,000 OTD) but the business card he wrote the offer on didn't specify that the parts were separate. So the final dealer brought it down to $22,750 with the parts thrown in. A little lie was certainly worth $500 in that case. I don't feel bad about it!
- Be patient. Don't be afraid to wait, walk, and tell them you're going elsewhere to checkout their bikes. You're the one in control! They need your money to run a successful business, you probably don't need a Harley (although you do want one!).
Last edited by DC4MVP; Feb 7, 2019 at 03:21 AM.
The Best of Harley-Davidson for Lifelong Riders
The doc fees are not required in wholesale transactions.
Offer them $6,000 under MSRP for your OTD price. Prepare to walk, then them chasing you as they "change their mind."
Tell them if you get into your car in their parking lot to leave, then the new offer will be $7,000 under...
Watch them run!











