Discounter for Custom Dynamics products?
SUGGESTED RETAIL PRICE (“SRP”) POLICY
Dealers may sell the Products at any price in their sole discretion. However, Custom Dynamics believes that marketing the products bearing the Trademarks at a price other than the SRP undermines the industry reputation and market value of the Products. Therefore, Dealers may use the Trademarks, which include: “Custom DynamicsŽ,” “Everything To Light Up Your RideŽ,” “StingerzŽ,” “TruflexŽ,” “MagicflexŽ,” “TruwrapzŽ,” “Sun SpotsŽ,” “GenesisŽ,” “Smart Triple PlayŽ,” “TrueBeamŽ”, ProBEAMŽ and “Mega SpotzŽ,” in a manner and form approved by Custom Dynamics, Product part numbers and any Copyrighted Material, in connection with Product advertising, publication, catalog, web page, or other printed, audio, video, or electronic material for the corresponding Product as long as they adhere to the following requirement:
NO TRADEMARKS OR COPYRIGHTED MATERIAL MAY BE USED IN ANY ADVERTISEMENT, CATALOG, OR PUBLICATION, WHETHER PRINTED, AUDIO, VIDEO, OR ELECTRONIC UNLESS THE PRICE USED IS THE SUGGESTED RETAIL PRICE AS PUBLISHED BY CUSTOM DYNAMICS.
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