From http://www.bestwestern.com/newsroom/...asp?NewsID=572


4/30/2007 New Gold Crown Club International Ride RewardsTM Frequent Guest Program
Offers Savings and Benefits for Harley-Davidson Enthusiasts

PHOENIX (April 30, 2007) -- Best Western International today announced the launch of Gold Crown Club International Ride RewardsTM, an exciting, free, specially-themed frequent guest program for Harley-Davidson enthusiasts. The rewards program is part of a multi-year agreement between Best Western and Harley-Davidson Motor Company to bring enhanced travel benefits to Harley enthusiasts.

Any Harley-Davidson owner or enthusiast can register for the program by going to https://www.goldcrownclub.com/h-driderewards/. Once registered online as Gold Crown Club Ride Rewards members, any Harley-Davidson enthusiast will earn 10 points for every U.S. dollar (or Canadian equivalent) spent on qualified room rates, or 250 airline miles per qualified stay, at any of the 4,200 Best Western hotels worldwide. Ride Rewards members can redeem points toward an extensive offering of product and service awards -- including Global Free Room Nights, merchandise, as well as dining, shopping and entertainment gift certificates. In addition, Ride Rewards members will be eligible for special promotions and bonuses throughout the year.

As a complement to Ride Rewards, Best Western will also serve as a preferred hotel chain for Harley-Davidson’s “Great Roads” interactive Web application, found at www.harley-davidson.com/experience. Using Microsoft® Virtual Earth™ technology, the application maps out a variety of picturesque U.S. “Great Roads” and shows Best Western hotels and Harley-Davidson dealerships along the way. Each property listing features hotel descriptions along with a directory of services and amenities. A 10 percent savings is available to customers who book their Best Western reservations through this Web site, or by calling 1-888-224-BIKE.

By joining Best Western’s Gold Crown Club International Ride Rewards loyalty program online, Harley-Davidson enthusiasts will automatically receive Gold Elite status, which includes 10 percent bonus points on every Best Western stay and the ability to purchase points for award redemption, along with other signature benefits.

“Like Harley-Davidson, Best Western’s heritage is deeply rooted along America’s scenic highways and byways,” said Dorothy Dowling, senior vice president of marketing and sales for Best Western. “These two brands, synonymous with road travel, have joined together to create an exciting new program to meet the needs of this group of adventurers.”

“Harley-Davidson is very excited to team with Best Western to offer our enthusiasts additional benefits,” said Lara Lee, vice president, Harley-Davidson Enthusiast Services. “There are always plenty of great reasons to ride, and now Harley-Davidson and Best Western are making it even easier to get out and hit the open road.”

For more information on Ride Rewards and other features of the Best Western/Harley-Davidson partnership, visit www.bestwestern.com or www.harley-davidson.com/experience.

 

Sounds good to me, thanks for the info.

 

That's pretty cool. Never had a bad experience at a Best Western.

 

First Shell Oil, now Best Western. What's next? Denny's?

 

I have, her name was Selvia.

 

I really get tired of this "points" chit. Whack a clean 25% off the rate when a Harley pulls in would be more up front.

 

Not Denny's...wrong motel chain....would hafta be LaQuinta.

 

I usually play the Geezer Card (AARP) andget a decent discount no matter where I stay. In fact, if you have any sort of card such as AAA, NRA, Library, Duece of Hearts, etc., you will receive at least a 10% discount; unless it's a bike week of some sort where you will pay twice the posted retail rate no matter what card you have.
Everyone who replys to the post kindly will receive 300 points, applicable to their next allotment of points. When the point total reaches 1,000,000, you will receive a genuine gold lame' star made of genuine gold colored paper (50% recycled content).

 

Got my card....we found out about it on our trip this summer.

Nice room....the girl at the desk let us park under the registration pull through due to rain....

 

Thanks for the info. Every little bit helps. DSRTDOC