Why Softail more expensive than Dyna
09 Dyna Street Bob seat height unladen 26.7 in.
09 Dyna Low Rider seat height unladen 26.8 in.
09 Dyna Fat Bob seat height unladen 27.0 in.
09 Dyna Superglide seat height unladen 27.6 in.
09 Dyna Superglide Custom seat height unladen 27.8 in.
09 Softail Deluxe seat height unladen 25.9 in.
09 Softail Rocker seat height unladen 26.2 in.
09 Softail Night Train seat height unladen 26.8 in.
09 Softail Heritage seat height unladen 27.1 in.
09 Softail Rocker C seat height unladen 27.4 in.
09 Softail Fat Boy seat height unladen 27.5 in.
09 Softail Custom seat height unladen 28.3 in.
09 Softail Crossbones seat height unladen 30.1 in.
As for the Dyna and Softail......for years no major engineering improvements have happened to one line that hasn't also happened to the other (within a year or so, if not at the same time), e.g. engine changes, 5- to 6-speed, etc.
So why the cost difference?
People will spend the money.
If a thirsty man walked up to your lemonade stand, convinced that your lemonade was the one and only kind for him, would you take the time to explain how many kinds of beverages there are, their differences, etc., or would you just sell him an $18,000 cup of lemonade?
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