CVO Dealer Prices
Banned
Joined: Sep 2009
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From: WI
It’s clear the new marketing/business strategy for Harley is to limit volume, raise prices and improve margins. This is similar to what GM has done with the Corvette or even what a brand like Porsche does. They have decided to abandon models like the Street that don’t have the margins they are looking for and they have also cut custom features across the board to save on manufacturing costs. The overuse of flat paints, black powder coating, removing the hydraulic clutch and other subtle changes have made the bikes much more generic and boring IMHO. Look at the Sotail lineup and not a single bike with real leather bags. Look at the fake oil tank. Most of the Softails have generic trim and design features…the Twin Cam Softails had unique stitching, trim and leather accents that set them apart.
Look at the CVO paint upcharge…on top of the surcharge! Detailed and colorful paint was a main selling point for a CVO…now you have to pony up $3K more. What a bunch of BS…
At this point, I don’t know if I will buy another new Harley. I really want an M8 powered CVO Road King in orange/black and was hoping 2022 would bring one. It didn’t happen so its a moot point but if they so bring one in the future, I will not buy if the price is beyond reasonable or if they upcharge the paint. I can afford any bike they offer and have bought a lot of new Harleys over the years, but I cannot stomach the feeling of being gouged. I would rather buy used and feel like it was a fair deal for both parties. Oh…I would never pay more than MSRP either. If a dealer charges more than MSRP, I won’t even buy a poker chip from them.
Look at the CVO paint upcharge…on top of the surcharge! Detailed and colorful paint was a main selling point for a CVO…now you have to pony up $3K more. What a bunch of BS…
At this point, I don’t know if I will buy another new Harley. I really want an M8 powered CVO Road King in orange/black and was hoping 2022 would bring one. It didn’t happen so its a moot point but if they so bring one in the future, I will not buy if the price is beyond reasonable or if they upcharge the paint. I can afford any bike they offer and have bought a lot of new Harleys over the years, but I cannot stomach the feeling of being gouged. I would rather buy used and feel like it was a fair deal for both parties. Oh…I would never pay more than MSRP either. If a dealer charges more than MSRP, I won’t even buy a poker chip from them.
... "To Me" You really got to want a brand new HD in order to pay what any of them cost now a days. There are so many lightly used garage queens these days. You just have to look
Last edited by jamala00; Feb 2, 2022 at 01:22 PM.
Seasoned HDF Member
Joined: Nov 2016
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From: East TN
I disagree on the Corvette. Its not limited production, and GM is not trying to limit production. GM will build every one they can sell. Last two years they are having issues getting parts due to supply Chain. Once those issue are fixed GM will sell every one it can. They have had some limited production models of it, like the Carbon 65, the 65th anniversary car. I am able to negotiate a much bigger percentage of the price of a new Corvette than a CVO. I got 10% off my 18 Corvette. I have never been able to get even 5% off a CVO
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Seasoned HDF Member
Joined: Jan 2007
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From: Virginia
I disagree on the Corvette. Its not limited production, and GM is not trying to limit production. GM will build every one they can sell. Last two years they are having issues getting parts due to supply Chain. Once those issue are fixed GM will sell every one it can. They have had some limited production models of it, like the Carbon 65, the 65th anniversary car. I am able to negotiate a much bigger percentage of the price of a new Corvette than a CVO. I got 10% off my 18 Corvette. I have never been able to get even 5% off a CVO
Grand HDF Member
Joined: May 2006
Posts: 3,636
Likes: 1,208
From: Ohio
I disagree on the Corvette. Its not limited production, and GM is not trying to limit production. GM will build every one they can sell. Last two years they are having issues getting parts due to supply Chain. Once those issue are fixed GM will sell every one it can. They have had some limited production models of it, like the Carbon 65, the 65th anniversary car. I am able to negotiate a much bigger percentage of the price of a new Corvette than a CVO. I got 10% off my 18 Corvette. I have never been able to get even 5% off a CVO
Harley has changed since 2018 too new CEO and new strategy. And the strategy isnt just applicable to the CVO line. They are limiting production of all models and have said they are purposely driving demand by limiting volume. They are trying to get back to the days when the Harley brand was exclusive and there were waiting lists. They have stated they want to return the brand to more prominence and focus on higher margin markets ie. the US market and core customers. I see not only that strategy but also the unspoken strategy of cheapening the products in some cases to improve margins.
By the way, i am not unrealistic in expecting big discounts or even a small discount on a CVO. What irritates me is the paint upcharge on top of a surcharge on top of an already outrageous price. Further, the 117 is no longer exclusive to the CVO lineup even though its $15K or more than a standard bike. If the motor is the same and you have to pay extra for the paint, where is the value? I love the CVO bikes but as I say, I cannot stomach being gouged. I will simply buy a used garage queen and put the savings into a 131 build. Money isnt the problem, its value.
Tourer
Joined: Jun 2010
Posts: 341
Likes: 61
From: Tn
Not sure you can use your experience from 2018 and apply it to today. From what I understand, the latest generation Corvettes are scarce and the prices have sky rocketed. But it might not be the best example. Regardless
Harley has changed since 2018 too new CEO and new strategy. And the strategy isnt just applicable to the CVO line. They are limiting production of all models and have said they are purposely driving demand by limiting volume. They are trying to get back to the days when the Harley brand was exclusive and there were waiting lists. They have stated they want to return the brand to more prominence and focus on higher margin markets ie. the US market and core customers. I see not only that strategy but also the unspoken strategy of cheapening the products in some cases to improve margins.
By the way, i am not unrealistic in expecting big discounts or even a small discount on a CVO. What irritates me is the paint upcharge on top of a surcharge on top of an already outrageous price. Further, the 117 is no longer exclusive to the CVO lineup even though its $15K or more than a standard bike. If the motor is the same and you have to pay extra for the paint, where is the value? I love the CVO bikes but as I say, I cannot stomach being gouged. I will simply buy a used garage queen and put the savings into a 131 build. Money isnt the problem, its value.
Harley has changed since 2018 too new CEO and new strategy. And the strategy isnt just applicable to the CVO line. They are limiting production of all models and have said they are purposely driving demand by limiting volume. They are trying to get back to the days when the Harley brand was exclusive and there were waiting lists. They have stated they want to return the brand to more prominence and focus on higher margin markets ie. the US market and core customers. I see not only that strategy but also the unspoken strategy of cheapening the products in some cases to improve margins.
By the way, i am not unrealistic in expecting big discounts or even a small discount on a CVO. What irritates me is the paint upcharge on top of a surcharge on top of an already outrageous price. Further, the 117 is no longer exclusive to the CVO lineup even though its $15K or more than a standard bike. If the motor is the same and you have to pay extra for the paint, where is the value? I love the CVO bikes but as I say, I cannot stomach being gouged. I will simply buy a used garage queen and put the savings into a 131 build. Money isnt the problem, its value.
As for the CVO they have always been on my radar and I kept saying when I fully retire I will buy one however given the recent developments I will probably get an ST or its equivalent and customize it the way I want because Im guessing in another 10yrs CVO's will be north of 70K...
JJ
Road Master
Joined: Apr 2010
Posts: 815
Likes: 28
From: Ontario, Canada
I completely agree, Right now is the wrong time to be buying anything from houses to vehicles, Unfortunately I have to replace my car and I am seeing uncharges on regular vehicles from 1-3K Ive seen it called millennial charge, fair market fee you name it and when I asked about it was simply told availability charge.
As for the CVO they have always been on my radar and I kept saying when I fully retire I will buy one however given the recent developments I will probably get an ST or its equivalent and customize it the way I want because Im guessing in another 10yrs CVO's will be north of 70K...
JJ
As for the CVO they have always been on my radar and I kept saying when I fully retire I will buy one however given the recent developments I will probably get an ST or its equivalent and customize it the way I want because Im guessing in another 10yrs CVO's will be north of 70K...
JJ
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Joined: Nov 2016
Posts: 6,088
Likes: 6,447
From: East TN
Not sure you can use your experience from 2018 and apply it to today. From what I understand, the latest generation Corvettes are scarce and the prices have sky rocketed. But it might not be the best example. Regardless
Harley has changed since 2018 too new CEO and new strategy. And the strategy isnt just applicable to the CVO line. They are limiting production of all models and have said they are purposely driving demand by limiting volume. They are trying to get back to the days when the Harley brand was exclusive and there were waiting lists. They have stated they want to return the brand to more prominence and focus on higher margin markets ie. the US market and core customers. I see not only that strategy but also the unspoken strategy of cheapening the products in some cases to improve margins.
By the way, i am not unrealistic in expecting big discounts or even a small discount on a CVO. What irritates me is the paint upcharge on top of a surcharge on top of an already outrageous price. Further, the 117 is no longer exclusive to the CVO lineup even though its $15K or more than a standard bike. If the motor is the same and you have to pay extra for the paint, where is the value? I love the CVO bikes but as I say, I cannot stomach being gouged. I will simply buy a used garage queen and put the savings into a 131 build. Money isnt the problem, its value.
Harley has changed since 2018 too new CEO and new strategy. And the strategy isnt just applicable to the CVO line. They are limiting production of all models and have said they are purposely driving demand by limiting volume. They are trying to get back to the days when the Harley brand was exclusive and there were waiting lists. They have stated they want to return the brand to more prominence and focus on higher margin markets ie. the US market and core customers. I see not only that strategy but also the unspoken strategy of cheapening the products in some cases to improve margins.
By the way, i am not unrealistic in expecting big discounts or even a small discount on a CVO. What irritates me is the paint upcharge on top of a surcharge on top of an already outrageous price. Further, the 117 is no longer exclusive to the CVO lineup even though its $15K or more than a standard bike. If the motor is the same and you have to pay extra for the paint, where is the value? I love the CVO bikes but as I say, I cannot stomach being gouged. I will simply buy a used garage queen and put the savings into a 131 build. Money isnt the problem, its value.
Harley is different. They are limiting volume. The supply chain issues are limiting the volume even more than Harley wanted. Good example is the Pan America, 2021 production had to stop in October, they could not get the parts to build them. Laced wheels for it stopped in June, supply couldn't keep up. I really do not think the 18 or 19 CVO is that limited. Had an 18, first one off the truck at my dealer in September. Biketoberfest I saw 7 my color. My 19 CVO was a very good deal, but I seem them every where, and it was the least number made of all CVO's that year.
I fully agree. Big disservice to the CVO by putting the same motor in four other models. Crazy asking 3K extra for some of the paint jobs. Then the 1K surcharge. Just nuts. My wife rides a custom painted 19 Road Glide special. Her last four bikes were custom painted. I use to bitch as I had more money in her bikes than my CVO's. In 2022 I would be money ahead buying a black bike with the big motor and having it custom painted and adding the must haves like heated grips and such.
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From: Ohio
The gent that owns one of the local gun shops I shop at just bought a new GMC Heavy Duty truck and he told me it is missing some of the chips…the power seats and windows don’t work. He said they are going to install at the dealer when they get them in…this spring. Crazy….
Back to CVO pricing, I lucked out when I bought my 2014. It was the last Orange/Black one available in Ohio. It was in October and the 2015 models were out. I found it at a small dealer about 2 hours from home and it had a deposit on it but the guys financing fell through so I was able to buy at $3K off MSRP.
My local dealer still sells at MSRP on all models. I could have bought nearly any CVO throughout the years and and have seen many available on their showroom floor. Last year I went out and saw the Revival on the floor and it was available at MSRP too. I come close to buying but ultimately decided to pass. It sold about a week later. They are a smaller dealer and don’t have the same foot traffic as a big city dealer.
Back to CVO pricing, I lucked out when I bought my 2014. It was the last Orange/Black one available in Ohio. It was in October and the 2015 models were out. I found it at a small dealer about 2 hours from home and it had a deposit on it but the guys financing fell through so I was able to buy at $3K off MSRP.
My local dealer still sells at MSRP on all models. I could have bought nearly any CVO throughout the years and and have seen many available on their showroom floor. Last year I went out and saw the Revival on the floor and it was available at MSRP too. I come close to buying but ultimately decided to pass. It sold about a week later. They are a smaller dealer and don’t have the same foot traffic as a big city dealer.
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Joined: May 2006
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From: Ohio
I did mention supply chain, but that is the only reason Corvette became scarce, and the tornado at the factory that destroyed many cars. That said, I did have the 2020 mid engine corvette on order, at 1K under MSRP, placed the order in Oct 2019. I was diagnosed with cancer in December 2019. I canceled my order mid February of 2020 not knowing what my situation was going to be. My point is, GM has never limited the production numbers of the Corvette. They never will. They are building every one they can. They just cant get chips like every one else. They have supply chain issues also. I am on the list at the dealer for the mid engine ZO6 at my dealer. It will be at MSRP.
Harley is different. They are limiting volume. The supply chain issues are limiting the volume even more than Harley wanted. Good example is the Pan America, 2021 production had to stop in October, they could not get the parts to build them. Laced wheels for it stopped in June, supply couldn't keep up. I really do not think the 18 or 19 CVO is that limited. Had an 18, first one off the truck at my dealer in September. Biketoberfest I saw 7 my color. My 19 CVO was a very good deal, but I seem them every where, and it was the least number made of all CVO's that year.
I fully agree. Big disservice to the CVO by putting the same motor in four other models. Crazy asking 3K extra for some of the paint jobs. Then the 1K surcharge. Just nuts. My wife rides a custom painted 19 Road Glide special. Her last four bikes were custom painted. I use to bitch as I had more money in her bikes than my CVO's. In 2022 I would be money ahead buying a black bike with the big motor and having it custom painted and adding the must haves like heated grips and such.
Harley is different. They are limiting volume. The supply chain issues are limiting the volume even more than Harley wanted. Good example is the Pan America, 2021 production had to stop in October, they could not get the parts to build them. Laced wheels for it stopped in June, supply couldn't keep up. I really do not think the 18 or 19 CVO is that limited. Had an 18, first one off the truck at my dealer in September. Biketoberfest I saw 7 my color. My 19 CVO was a very good deal, but I seem them every where, and it was the least number made of all CVO's that year.
I fully agree. Big disservice to the CVO by putting the same motor in four other models. Crazy asking 3K extra for some of the paint jobs. Then the 1K surcharge. Just nuts. My wife rides a custom painted 19 Road Glide special. Her last four bikes were custom painted. I use to bitch as I had more money in her bikes than my CVO's. In 2022 I would be money ahead buying a black bike with the big motor and having it custom painted and adding the must haves like heated grips and such.
Last edited by stratplexi; Feb 4, 2022 at 09:47 AM.
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Joined: Nov 2016
Posts: 6,088
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From: East TN
I do my business for Harley's with a dealer who keeps growing and expanding while other have shut down. They have always treated me fair on my trade value. They are also fair on the Price of a new CVO. Mine times I got the first one off the truck for the new model year.