Why Are Sportsters So Much Cheaper Today?
I think Harley is trying to be more competitive now....
the sportster is meant to introduce people to Harley's at a good competitive price and then Harley hopes they will eventually upgrade and then Harley can make the real money.
http://www.totalmotorcycle.com/buyer...erCustom53.htm
Well Dealers changed and became boutiques and the bikes well didn't have to. (and should not have IMO. The Evo was a better motor than the TC initially) Now HD prices have dropped significantly and the big Metrics are in the 18K range. There is parity in price. Many don't understand how a new Yamaha 1900cc V Twin can sell for $16K+ when there are so many HD choices in that price range. But they do. Then there is Victory and the now $19,000 Indian will again change the game.
The difference I have noticed between Harley and all the rest of the bikes is people don't buy a "brand" when they drop $16K on a Yamaha. They chose a bike over brand. Most ordinary people by a huge margin think everything with two V cylinders and volume is a Harley anyway.
For Harley shoppers, branding is first and foremost. There are those loyal denizens who would never own anything but a Harley.That is dream brand loyalty for a business. They have invested emotionally in the brand far and above the actual bike.
I have been kicking a few tires for the past few months around the Harley dealerships. Took a few test rides. Prices are great for used Bikes and there are a lot of low mileage later model choices. I just don't like to make a buying decisions based on emotion. I want to make sure I am buying for the right reasons.
http://www.totalmotorcycle.com/buyer...GlideSport.htm
Last edited by TenMidgets; May 27, 2013 at 01:28 PM.
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All the components are now being made by people making 20 cents an hour rather than 20 dollars per hour for the union boys at home.
Also their business model has changed a lot over the years, now the profit from the bike is overshadowed by the new profit centers of accessories, finance, extended warranties and royalties from everything from baseball caps to Ford trucks.
The Best of Harley-Davidson for Lifelong Riders
XLH 883 - $5595
XLH 883 Hugger - $6055
883 Custom - $6695
XLH 1200 - $7895
XL 1200 S - $8595
XL1200C - $8995
Freight - $180
Pearl - $180
Two-Tone - $420
The price on the Superglide is way off too. It was $11,470 in 2001.










