Touring Models Road King, Road King Custom, Road King Classic, Road Glide, Street Glide, Electra Glide, Electra Glide Classic, and Electra Glide Ultra Classic bikes.
Sponsored by:
Sponsored by:

Fundamental change in MOCO leadership announced today

Thread Tools
 
Search this Thread
 
Old Feb 4, 2015 | 08:28 PM
  #1  
Retrop's Avatar
Retrop
Thread Starter
|
Outstanding HDF Member
Joined: Nov 2008
Posts: 2,034
Likes: 127
Default Fundamental change in MOCO leadership announced today

The below link was posted by the MOCO today. It announces the retirement of the present CEO (Keith Wandel) who came from Johnson Controls back in 2009.


The newly elected CEO (Matt Levatich) has been with the MOCO for 25 years. He actually has a degree in engineering! I would view this as a big positive. As usual, everyone is free to draw their own conclusions.
http://investor.harley-davidson.com/...cle&ID=2013792
 
Reply
Old Feb 5, 2015 | 11:41 AM
  #2  
grbrown's Avatar
grbrown
Club Member
15 Year Member
Liked
Loved
Community Favorite
Joined: Jun 2007
Posts: 45,429
Likes: 2,897
From: Bedford UK
Default

Interesting news, thanks for posting. I read some years ago that around a third of the workforce owned Harleys, which seemed a great statistic! Don't know if that is still the case.
 
Reply
Old Feb 5, 2015 | 03:18 PM
  #3  
jclax01's Avatar
jclax01
Road Warrior
Joined: Apr 2013
Posts: 1,295
Likes: 485
From: St Louis
Default

I am have been an engineer for over 25 years and engineers do not always make the best leaders. We tend to think inside of our engineering box. No that's not a bad thing, but there are so many factors involved in running a large company like HD, that sometimes being an engineer is not enough. just my 2 cents.
 
Reply
Old Feb 5, 2015 | 03:22 PM
  #4  
KCFLHRC's Avatar
KCFLHRC
Ultimate HDF Member
Joined: Feb 2010
Posts: 8,039
Likes: 1,305
From: Jayhawk Country
Default

An engineer of what? I have found that title gets given out quite liberally and typically not earned.. Sanitation Engineer comes to mind.
 

Last edited by KCFLHRC; Feb 5, 2015 at 03:24 PM.
Reply
Old Feb 5, 2015 | 03:26 PM
  #5  
TriGeezer's Avatar
TriGeezer
Seasoned HDF Member
Photogenic
Photoriffic
Shutterbug
Joined: May 2012
Posts: 32,934
Likes: 36,028
From: Carlsbad, CA
Default

Seems like pretty good qualifications to me. It's not like he was a nuts and bolts engineer yesterday and CEO today:

Levatich, 50, joined Harley-Davidson in 1994. Prior to becoming President and COO of Harley-Davidson Motor Company in May 2009, he held wide-ranging roles in the U.S. and Europe. Past leadership roles include Vice President and General Manager of Harley-Davidson's Parts and Accessories business, Vice President of Materials Management, and President and Managing Director of the Company's former MV Agusta business. In addition to an undergraduate degree in mechanical engineering from Rensselaer Polytechnic Institute, Levatich holds a graduate degree in engineering management and an MBA from Northwestern University. He has served on the board of directors of Emerson, a St. Louis-based global manufacturing and technology company, since 2012.
 
Reply
Old Feb 5, 2015 | 03:36 PM
  #6  
overthehill?'s Avatar
overthehill?
Road Master
Joined: Oct 2009
Posts: 797
Likes: 166
From: MA
Default

Being an engineer doesn't necessarily qualify or disqualify you from being successful in a large enterprise. I can relate multiple corporate failures with finance, marketing, sales, etc people at the helm. All it does is suggest that you understand critical thinking techniques and can add.......

my 2 cents
 
Reply
Old Feb 5, 2015 | 03:59 PM
  #7  
OldCMSgt's Avatar
OldCMSgt
5th Gear
Joined: Sep 2014
Posts: 9
Likes: 0
From: Carlisle, Ohio
Default

Here is my 2 cents. I'd rather have an engineer at the helm than a bean counter. Too often large corporations lose site of their product by placing all the emphasis on the quarterly bottom line.
 
Reply
Old Feb 5, 2015 | 04:33 PM
  #8  
mgibson61611's Avatar
mgibson61611
Tourer
Joined: Oct 2008
Posts: 405
Likes: 2
Default

Originally Posted by TriGeezer
Seems like pretty good qualifications to me. It's not like he was a nuts and bolts engineer yesterday and CEO today:

Levatich, 50, joined Harley-Davidson in 1994. Prior to becoming President and COO of Harley-Davidson Motor Company in May 2009, he held wide-ranging roles in the U.S. and Europe. Past leadership roles include Vice President and General Manager of Harley-Davidson's Parts and Accessories business, Vice President of Materials Management, and President and Managing Director of the Company's former MV Agusta business. In addition to an undergraduate degree in mechanical engineering from Rensselaer Polytechnic Institute, Levatich holds a graduate degree in engineering management and an MBA from Northwestern University. He has served on the board of directors of Emerson, a St. Louis-based global manufacturing and technology company, since 2012.
+1, I think he'll do fine (as obviously does HD's Board of Directors)

Cheers
 
Reply
HD Forum Stories

The Best of Harley-Davidson for Lifelong Riders

story-0

7 Surprising Harley-Davidson Products that Are Not Motorcycles

 Verdad Gallardo
story-1

8 Best Harley-Davidson Motorcycles Ever

 Pouria Savadkouei
story-2

10 Worst Harley-Davidson Motorcycles Ever

 Pouria Savadkouei
story-3

Killer Custom's Jail Break Is The Breakout That Refused to Blend In

 Verdad Gallardo
story-4

Crazy Bunderbike Build Looks Amazing, But Is It Impossible to Ride?

 Verdad Gallardo
story-5

Harley-Davidson Reveals Super Cool Cafe Racer Concept

 Verdad Gallardo
story-6

Engraved Rebellion: Inside Bundnerbike's Glam Rock II

 Verdad Gallardo
story-7

10 Motorcycles You Should Never Buy

 Joe Kucinski
story-8

10 Things Harley-Davidson Needs to Fix in 2026

 Verdad Gallardo
story-9

Southpaw Super Glide: A Left-Hand-Drive 1979 Harley FXE Built to Fit the Rider

 Verdad Gallardo
Old Feb 5, 2015 | 05:24 PM
  #9  
son of the hounds's Avatar
son of the hounds
Seasoned HDF Member
10 Year Member
Photogenic
Top Answer: 3
Top Answer: 5
Joined: Aug 2011
Posts: 5,280
Likes: 3,411
From: Idaho Panhandle
Default

I watched the video and based on the successful CEOs I work with in my business world, he will do fine. He has been groomed and trained for this position. He has not been an "engineer" buried in a single project, but has held jobs that required a broad outlook and successful team. I am confident that from our perspective, little will change.

Frankly, I am more concerned about the changes going on at the dealership level. I hope that Matt will find a way to push down some stabilizing influences on the dealerships. There are many retirements which have lead to changes of ownership, consolidations and buy outs and and locally, the owners sons taking over the operation. Many do not appear to be as well groomed to take charge at the dealership level as H-D has prepared Matt for corporate leadership.
 
Reply
Old Feb 5, 2015 | 05:38 PM
  #10  
Tedjay's Avatar
Tedjay
Road Captain
Joined: Apr 2012
Posts: 529
Likes: 2
From: Minnesota
Default

Originally Posted by OldCMSgt
Here is my 2 cents. I'd rather have an engineer at the helm than a bean counter. Too often large corporations lose site of their product by placing all the emphasis on the quarterly bottom line.
+1. Amen to that!
 
Reply



All times are GMT -5. The time now is 12:26 AM.

story-0
7 Surprising Harley-Davidson Products that Are Not Motorcycles

Slideshow: The bar-and-shield logo shows up on far more than motorcycles, some of the company's most unexpected products have nothing to do with riding.

By Verdad Gallardo | 2026-04-29 16:50:35


VIEW MORE
story-1
8 Best Harley-Davidson Motorcycles Ever

Slideshow: Not every Harley gets it right, but these are the ones that genuinely earned their reputation.

By Pouria Savadkouei | 2026-04-15 14:23:21


VIEW MORE
story-2
10 Worst Harley-Davidson Motorcycles Ever

Slideshow: From the troubled AMF years to modern misfires, these bikes earned reputations for reliability issues, questionable engineering, or disappointing performance.

By Pouria Savadkouei | 2026-04-01 20:01:09


VIEW MORE
story-3
Killer Custom's Jail Break Is The Breakout That Refused to Blend In

Slideshow: Killer Custom's "Jail Breaker" build focuses more on stance and visual aggression than mechanical overhaul.

By Verdad Gallardo | 2026-03-18 19:20:32


VIEW MORE
story-4
Crazy Bunderbike Build Looks Amazing, But Is It Impossible to Ride?

Slideshow: The Swiss custom shop has taken a Harley Softail and stretched it into something so long and low that it looks closer to a rolling sculpture than a conventional motorcycle.

By Verdad Gallardo | 2026-03-07 16:15:30


VIEW MORE
story-5
Harley-Davidson Reveals Super Cool Cafe Racer Concept

Slideshow: Harley-Davidson's new RMCR concept revives the café racer formula with modern hardware-and it may be exactly the reset the company needs.

By Verdad Gallardo | 2026-03-04 12:23:37


VIEW MORE
story-6
Engraved Rebellion: Inside Bundnerbike's Glam Rock II

Slideshow: A standard cruiser becomes an intricate metal canvas in the hands of a Swiss custom house known for pushing Harley-Davidson platforms far beyond their factory brief.

By Verdad Gallardo | 2026-02-24 18:19:44


VIEW MORE
story-7
10 Motorcycles You Should Never Buy

Slideshow: There is no shortage of great motorcycles to buy, but we would avoid these ten.

By Joe Kucinski | 2026-02-19 14:50:51


VIEW MORE
story-8
10 Things Harley-Davidson Needs to Fix in 2026

Slideshow: Harley-Davidson's challenges aren't abstract; they show up in dropping shipments, shrinking dealer traffic, and strategic decisions that aren't yet translating into growth.

By Verdad Gallardo | 2026-01-13 18:33:17


VIEW MORE
story-9
Southpaw Super Glide: A Left-Hand-Drive 1979 Harley FXE Built to Fit the Rider

Slideshow: Graeme Billington's left-hand-drive Shovelhead is as much about problem-solving as it is about classic Harley form.

By Verdad Gallardo | 2025-12-30 11:27:08


VIEW MORE