Dealer pricing
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Cruiser
Joined: Aug 2010
Posts: 163
Likes: 0
From: Bismarck, ND
Dealer pricing
I just introduced myself in the new members area. Now I have a question to pose. I'm looking at a new 2011 Ultra Limited at our local dealer. Sticker about $24,500. Gonna need a couple grand for 255 cams and stage one. So I ask the dealer about discount pricing. He says they pretty much sell at sticker but we could negotiate a little, not a lot. I'm wondering if that is common with HD? I sell campers for a living and we never get anything close to sticker. I prefer to deal a bit. I'm wondering what I can expect. Would a dealer go as much as $3,000 below sticker or am I nuts? Thanks for any help.
Elite HDF Member
Joined: Apr 2006
Posts: 3,948
Likes: 54
From: The Burgh
No way a dealer will give you $3,000 below sticker on a 2011, and I think if you get that on a leftover 2010, you can consider yourself a heck of a negotiator.
Try to find a leftover 2010, or a pre-owned bike with low mileage, you'll get a better deal anyway.
Last edited by frenchbiker; Aug 26, 2010 at 11:25 AM.
Stellar HDF Member
Joined: May 2008
Posts: 2,588
Likes: 9
From: Sunny Southern California
You will need to use your skills as a salesman to negotiate with most HD dealers! particularly on price... extended warrrnties & add on parts/acces. are usually the easiest to negotiate. BTW would wold have better luck in negociations on a 2010 of course.
Good Luck & welcome to the forums!
Dave
Good Luck & welcome to the forums!
Dave
Account Retired
Joined: Oct 2009
Posts: 3,245
Likes: 12
From: Here
Welcome to the forum. Dealers are very different with pricing. If I were you I would go to Harleydavidson.com and do a Dealer locator. Call the first 5 or 6 dealers in the area and get prices. Take the lowest price to your dealer and sse if he'll match it. If he don't, go elsewhere. Good luck!!!
Extreme HDF Member
Joined: Apr 2006
Posts: 10,449
Likes: 46
From: Roswell, GA
HD has a policy prohibiting dealers from advertising below MSRP, and may have a policy against selling below MSRP. The latter is circumvented with gift card programs (e.g. buy a new 2011 and get a $1000 gift card towards HD parts and motorclothes, etc.), discounts on parts/labor installed on a new bike, no set-up fee or freight charge, etc.
Shop around and, like anything else, bargain hard.
Carl
Shop around and, like anything else, bargain hard.
Carl
Tourer
Joined: Oct 2008
Posts: 410
Likes: 1
From: Reseda, CA
I did something like RonP42 did. I found a dealer a few blocks away and told him that I was going to 5 different dealers that day to buy a bike. I wanted to buy from him, but as a good customer I did want to price the competition. He told me that he would give me the best price and work with me with upgrades and labor, etc. It turns out that he did give me the lowest quote and like he said, I did waste my time with 4 other dealers. I think honesty is the best policy so let the dealer know what is important to you and what you can spend. Good luck.
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Road Warrior
Joined: Jan 2008
Posts: 1,752
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From: Indianapolis, IN
Current year bikes go for MSRP and dealers may add a gift card if you are lucky, free first service, etc., but not much more. New bikes from previous year expect to get $1,000 to $1,500 off (either reduced price or gift card). Less than this is a bad deal, and better than this is a good deal.
But shop around, I found two dealers in my town proposed a deal to me for the same bike that differred by a net $1,700. First dealer offered $13,000 for my trade in and didn't want to deal at all on the new bike. In fact he laughed at me when I asked if he could do anything on the new bike. Second dealer offered $13,500 for my trade and gave me $500 gift card, free first service ($300 value), and moved some of my old parts from my old bike to my new bike for free (value-$400 for parts and labor).
But shop around, I found two dealers in my town proposed a deal to me for the same bike that differred by a net $1,700. First dealer offered $13,000 for my trade in and didn't want to deal at all on the new bike. In fact he laughed at me when I asked if he could do anything on the new bike. Second dealer offered $13,500 for my trade and gave me $500 gift card, free first service ($300 value), and moved some of my old parts from my old bike to my new bike for free (value-$400 for parts and labor).
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Road Warrior
Joined: Jul 2010
Posts: 1,816
Likes: 2
From: New Hampshire
I asked local dealers if they could match the military pricing I got and was advised by each of them I should buy at the price I was quoted (would not match) but they would be happy to deliver the 2011 RK for me. I think I saved about 2500 off MSRP if I did my numbers right.
Dawg
Dawg
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