Harley-Davisdon is no stranger to smart marketing and creating a distinct brand identity that is recognized around the globe.

Adventure bikes are all the rage right now, and have been so for the last half-decade or so. And being brutally honest, why shouldn’t they be? They’re great!

When Harley-Davidson debuted the Street models they knew it was a risk. A calculated risk aimed at the World market to grow but at the same time risking alienating the primary money spenders here in the U.S.

The Harley-Davidson Street Custom Project, named “The Battle of the Kings,” is an event intended to stoke the creative juices and display just how capable the Harley-Davidson Street 750 motorcycle is at morphing into different creatures.

My cheeks are beginning to hurt grinning at this sleek custom Harley-Davidson Street 750 modified by Custom Works Zon called the Zonnevlek.

Chris Chappell of Chappell Customs has, over the years, built quite a few Harley-Davidson Café Racers. They’re burly yet light, and all sorts of cool.

Japanese sport bikes aren’t the only motorcycles allowed to use bright green. This custom Harley-Davidson 750 Street used a white, black, and “toxic green” color scheme to perfection for the HD Custom Kings competition. It was built by Gruene Harley-Davidson in New Braunfels, Texas.