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Here, from H-D's investor relations page, is a succinct statement summing up Q1 2020 financial results and the new "Rewire" operational plan that's gonna put things right.
They're not giving up on the new bikes (Livewire, Pan America and Bronx) but they do make noises to the effect they are going to alter their cost structure. Here's a direct quote from the article: "a cost structure that is adjusted to the new realities of the market post crisis". Gosh, you can read almost anything into that but it could mean that they recognize that their prices are too high. Stay tuned, it could be interesting.
I wouldnt anticipate a big price drop. A factory is a fixed cost. Make more product, the cost is less per product. I think they're talking about being profitable while selling 1/2 the number of bikes they sold a year ago, which would be down from where they are now. So I wouldnt think the price of a bike would come down, they are trying to figure out if/how they can still make money when they are selling fewer of them.
If his plans are sticking with the sameo, sameo, (large overweight touring bikes with air cooled V-Twins), and dropping the new models before they even hit the market, or relegating them to the back corners of dealerships like Buell, Harley Davidson will disappear.
For Christ's sake, Helen Keller could see that is already a given...
OP you said you weren't trying to stir the pot, but you did.
It's not that people care so passionately about Harley that causes the ruckus. It's the need to feel important and appear to be an expert that makes folks so angry about the future predictions.
An old friend of mine used to say "I've got two *****, but neither are crystal."
A lot more will have to happen in order for Harley to go out of business.
Let em ask you an honest question, OP.
Can you think of any other brand in the world that has as much historicity and recognition? Harley is a juggernaut. It's bigger than anyone that owns it and always will be. It may go away one day, but not today....or tomorrow....and many tomorrows after that.
The history of Harley is amazing and I hope it never goes under. With the financial issues and then with multiple Harley dealers closing their doors, it just made me wonder if there was the potential for Harley to go under and wanted to see what others thought. I sure hope they don't.
The difference is MOST of those companies haven't also been reporting losses for the last five years.
Just for the record, Harley isn't reporting a loss, and hasn't reported any losses in a decade. They're reporting a smaller profit. But they've been consistently profitable each and every quarter for at least the last 10 years.
It's not rocket surgery. If a manufacturer doesn't increase its sales, its stock drops. This is Wall St. 101.
Nonsense. A more correct statement would be "If a manufacturer doesn't increase its profits, its stock drops." And even then there's no direct correlation. People choose to buy and sell based on things that have NOTHING to do with earnings or profits. Exhibit A: The Dot Com Bubble of the late 1990's. Or any biotech company. Stock prices can get run up, or dumped, based on what people think is going to happen, not based on what is actually happening.
Whether or not Harley's profitable is up for discussion, simply by defining "profitable".
Nonsense. Net Income is a very rigidly defined term, and has nothing whatsoever to do with share price. If a company is reporting positive net income, and their balance sheet is larger than it was, then the company is profitable.
If you want to argue whether or not Harley STOCK is profitable for YOU, well that's an entirely different discussion.
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Slideshow: From the troubled AMF years to modern misfires, these bikes earned reputations for reliability issues, questionable engineering, or disappointing performance.
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Slideshow: A standard cruiser becomes an intricate metal canvas in the hands of a Swiss custom house known for pushing Harley-Davidson platforms far beyond their factory brief.