Another one bites the dust!
Seasoned HDF Member
Joined: Jan 2011
Posts: 28,842
Likes: 16,583
From: Wisconsin, USA
GM built market share by having an entry level division, building brand loyalty, and then people moved up to the premium brand. When they deviated from that strategy, let beancounters rule over visionaries, and let the quality slip they lost market share.
Harley has lost the entry level. The Street and Livewire were fails. Boring colors. $30k bikes that need thousands of dollars in parts, and labor to sound like a Harley. High overhead mega dealers. Im surprised there arent more closings.
Harley has lost the entry level. The Street and Livewire were fails. Boring colors. $30k bikes that need thousands of dollars in parts, and labor to sound like a Harley. High overhead mega dealers. Im surprised there arent more closings.
Thread Starter
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Seasoned HDF Member
Joined: Jan 2007
Posts: 5,626
Likes: 4,080
From: Virginia
GM built market share by having an entry level division, building brand loyalty, and then people moved up to the premium brand. When they deviated from that strategy, let beancounters rule over visionaries, and let the quality slip they lost market share.
Harley has lost the entry level. The Street and Livewire were fails. Boring colors. $30k bikes that need thousands of dollars in parts, and labor to sound like a Harley. High overhead mega dealers. Im surprised there arent more closings.
Harley has lost the entry level. The Street and Livewire were fails. Boring colors. $30k bikes that need thousands of dollars in parts, and labor to sound like a Harley. High overhead mega dealers. Im surprised there arent more closings.
Banned
Joined: Sep 2009
Posts: 7,960
Likes: 6,716
From: WI
GM built market share by having an entry level division, building brand loyalty, and then people moved up to the premium brand. When they deviated from that strategy, let beancounters rule over visionaries, and let the quality slip they lost market share.
Harley has lost the entry level. The Street and Livewire were fails. Boring colors. $30k bikes that need thousands of dollars in parts, and labor to sound like a Harley. High overhead mega dealers. Im surprised there arent more closings.
Harley has lost the entry level. The Street and Livewire were fails. Boring colors. $30k bikes that need thousands of dollars in parts, and labor to sound like a Harley. High overhead mega dealers. Im surprised there arent more closings.
Trending Topics
Seasoned HDF Member
Joined: Oct 2012
Posts: 13,104
Likes: 13,047
From: Texas, USA
This isn't limited to Harley dealers. I was riding yesterday and passed the shell of a former business. After I passed it I remembered that it used to be an Indian dealer. Gone.
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Stellar HDF Member
Joined: Nov 2012
Posts: 2,620
Likes: 1,091
From: Eastern IA
It's been a tough year , some Mom & Pop dealers are struggling , that's sad since their usually the ones that care the most about their customers. My local dealer is family owned , the thing saving them is they are also a Suzuki / CamAm dealer , side by sides are selling well . . . bikes not so much at the moment.
