SE Ultra $36,995
Road Warrior
Joined: Jun 2007
Posts: 1,600
Likes: 2
From: Windsor, CO
Kind of goes back to the old saying, "If you got to ask the price, you can't afford it."
HD is not making the bike for the average buyer. It is a high-end bike for high-end customers. Kind of the same reason GM has Cadillac and Chevy. I'm sure there are a lot of Chevy drivers who think they have something as good as a Caddy. But the Caddy owner knows there is a difference ... the Chevy owner just wants to believe there isn't.
Now that I think about it, though. The argument about price is the same one metric riders have been using to justify buying a Honda or Kawasaki instead of a Harley. Interesting ... I wonder what the CVO owners think of that.
HD is not making the bike for the average buyer. It is a high-end bike for high-end customers. Kind of the same reason GM has Cadillac and Chevy. I'm sure there are a lot of Chevy drivers who think they have something as good as a Caddy. But the Caddy owner knows there is a difference ... the Chevy owner just wants to believe there isn't.
Now that I think about it, though. The argument about price is the same one metric riders have been using to justify buying a Honda or Kawasaki instead of a Harley. Interesting ... I wonder what the CVO owners think of that.
Road Master
Joined: Jul 2008
Posts: 1,092
Likes: 1
From: USA
I really love the SE RG that came out last year,till I saw the CHEAP bag extensions Harley used. I cannot see putting all that money into a CVO then using some cheap a$$ plastic extensions instead of REAL extended bags. I see all the extra chrome dripping off of it,and the bigger motor then I think $34K for bags that are bassically wrapped with cheap plastic and painted. I would love to own one,but it would HAVE to have real extended bags,not fake.Just mu .02
Road Captain
Joined: Apr 2008
Posts: 567
Likes: 3
From: Monroe, NC
I know this post is over 2 years old but as a friend of the Rossmeyer family, I must say that he was smart in this pricing. Yes it was 18k over retail but none of them actually sold for that much..that was just a starting price and they were in stock when most dealerships around the country didn't have any.He was selling them in the heart of the motorcycle world(Daytona) and some people who want a certain thing will pay a high price if its available. Maybe 55k was a little overkill but I witnessed several get sold during bike weeks over the last few years in the $45+ range there. it may look bad to those that can't afford it, but hey he didn't end up with all he did being a bad business man...RIP Bruce
I wouldn't buy a t-shirt from Bruce Rossmeyer, aka: Fat Bastard...he's a greedy SOB. I guess some rich person in West Palm will walk in and buy his CVO bikes for 55K and not think twice. He's gotten worse in the past couple of years...in 06, he was getting 40K for CVO ultras with a MSRP of 32.5K...people bought 'em. I just won't give people like that any of my hard earned money.
I drank the koolaide
SteveO,
I agree totally.
I just looked at tricking out an Ultra Limited to get close to what I wanted, and I was only a few hundred below what the CVO-SE was.
Shopped and found a dealer that would sell me one for MSRP and bought it. (most dealers get $2K to $4K over MSRP)
No buyer's remorse yet.
Just retired the end of May. The wife and I are leaving next Saturday 7/14 and plan to get back home around the 17th of August. Headed to Sturgis, via the New England States and Canada.
Got a yen for some fresh lobster!
I agree totally.
I just looked at tricking out an Ultra Limited to get close to what I wanted, and I was only a few hundred below what the CVO-SE was.
Shopped and found a dealer that would sell me one for MSRP and bought it. (most dealers get $2K to $4K over MSRP)
No buyer's remorse yet.
Just retired the end of May. The wife and I are leaving next Saturday 7/14 and plan to get back home around the 17th of August. Headed to Sturgis, via the New England States and Canada.
Got a yen for some fresh lobster!
Road Warrior
Joined: Jun 2009
Posts: 1,943
Likes: 3
From: NYC
We can't keep them in our store. They sell very fast and alot of times the owner has to trade a different model SE bike to get one for a requesting customer.[&:] However, if you think about it, alot of us Ultra owners pay the initial >$20k and then add thousands of dollars in engine and chrome mods when in reality if I would have had the money upfront, I'da probably been better off just going with an Ultra SE.Then there are those that will say you can build a motor cheaper than what HD sells theSE's for, but these SE's do come with a TON of chrome and a 110cuengine. May not be what some people want, but it would work for me.
Eitherway the White Frost and silver is absolutely gorgeous.
Eitherway the White Frost and silver is absolutely gorgeous.
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