Harley Dealers Satisfy
Thread Starter
|
Ultimate HDF Member
Joined: Aug 2007
Posts: 9,486
Likes: 4
From: Hico, TX (once home to Billy the Kid)
Harley Dealers Satisfy
Harley Dealers Satisfy Two Years in a Row
[/align]by Steve
Monday, April 14, 2008
For the second year in a row, Harley-Davidson dealerships made their customers more happy than any other brand of motorcycle dealer, beating out other trusted brands including BMW, Victory, and Ducati.
Pied Piper Management Company, LLC, based out of Pacific Grove, CA, published these findings today. The company, which is a marketing consulting firm that specifically caters to the motorcycle industry, ran a study of motorcycle shoppers at 830 dealerships nationwide.
Here's their "Satisfaction Index" for all brands they studied...
The numbers in (negative and positive) reflect their change from last year.
Harley-Davidson still led all motorcycle brands in more than 40% of the sales process factors evaluated by the study. Examples of sales process factors dominated by Harley-Davidson salespeople include asking for contact information, mentioning the availability of financing, asking for the sale, and giving compelling reasons to buy now. Victory salespeople led all brands for mentioning features unique from the competition and for focusing attention on three to five memorable product features. Ducati salespeople ranked first for addressing features and benefits relevant to the prospect and for offering a test ride.
http://www.piedpiperpsi.com/pdf/documents/35.pdf
[/align]by SteveMonday, April 14, 2008
For the second year in a row, Harley-Davidson dealerships made their customers more happy than any other brand of motorcycle dealer, beating out other trusted brands including BMW, Victory, and Ducati.
Pied Piper Management Company, LLC, based out of Pacific Grove, CA, published these findings today. The company, which is a marketing consulting firm that specifically caters to the motorcycle industry, ran a study of motorcycle shoppers at 830 dealerships nationwide.
Here's their "Satisfaction Index" for all brands they studied...
The numbers in (negative and positive) reflect their change from last year.
Harley-Davidson still led all motorcycle brands in more than 40% of the sales process factors evaluated by the study. Examples of sales process factors dominated by Harley-Davidson salespeople include asking for contact information, mentioning the availability of financing, asking for the sale, and giving compelling reasons to buy now. Victory salespeople led all brands for mentioning features unique from the competition and for focusing attention on three to five memorable product features. Ducati salespeople ranked first for addressing features and benefits relevant to the prospect and for offering a test ride.
http://www.piedpiperpsi.com/pdf/documents/35.pdf
Ultimate HDF Member
Joined: Dec 2006
Posts: 8,294
Likes: 33
From: Po-Dunk Looziana
RE: Harley Dealers Satisfy
My bro-in-law rides a Triumph and I about go Rambo on those TARDS in their dealerships everytime we end up in there. Snots.
Interesting the Guzzi, Husky, and Aprilia rank at the bottom........hmmm.
Interesting the Guzzi, Husky, and Aprilia rank at the bottom........hmmm.
Road Captain
Joined: Oct 2007
Posts: 513
Likes: 2
From: Coconut Creek, FL
RE: Harley Dealers Satisfy
Gee, that's funny. I blasted them when I got my little survey. Maybe they threw mine away.
Trending Topics
Thread Starter
|
Ultimate HDF Member
Joined: Aug 2007
Posts: 9,486
Likes: 4
From: Hico, TX (once home to Billy the Kid)
RE: Harley Dealers Satisfy
I guess it really bumbs "some people" out to see good news on an American company.
HD Forum Stories
The Best of Harley-Davidson for Lifelong Riders
7 Surprising Harley-Davidson Products that Are Not Motorcycles
Verdad Gallardo
8 Best Harley-Davidson Motorcycles Ever
Pouria Savadkouei
10 Worst Harley-Davidson Motorcycles Ever
Pouria Savadkouei
Killer Custom's Jail Break Is The Breakout That Refused to Blend In
Verdad Gallardo
Crazy Bunderbike Build Looks Amazing, But Is It Impossible to Ride?
Verdad Gallardo
Harley-Davidson Reveals Super Cool Cafe Racer Concept
Verdad Gallardo
Engraved Rebellion: Inside Bundnerbike's Glam Rock II
Verdad Gallardo
10 Motorcycles You Should Never Buy
Joe Kucinski
