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Just curious how important free shipping is for everyone making online purchases. Does the shipping cost determine whether you buy from one company over another?
For me...it's a combination of overall price (item + shipping), reliability of the company, and quickness to ship. I've paid more for items when they promise to ship within 24hrs. I've paid less and gotten notices a week after I ordered that they do not have the item in stock and do not know when they can ship. I never order from those companies again.
Doesn't really answer the question, but IMHO, Free Shipping is a great way to get focus on your companies website. Free is always good advertising.
I don't need a $200.00 part marked down to $160.00 and then charge $35.00 shipping. Its all about best to the door price along with reputable seller. I also like to be able to track shipping.