Wall Street Drops Harley-Davidson Value Target Amid Recent Struggles

Recent underperformance and soft demand has turned Wall Street a bit skeptical when it comes to Harley-Davidson stock performance.
By: Brett Foote | March 19, 2026

Recent underperformance and soft demand has turned Wall Street a bit skeptical when it comes to Harley-Davidson stock performance.
By: Brett Foote | March 19, 2026

Removing the front wheel on a 2024 and up Harley-Davidson touring bike is easy to do, so long as one follows the proper procedure.
By: Brett Foote | March 19, 2026

Slideshow: Killer Custom’s “Jail Breaker” build focuses more on stance and visual aggression than mechanical overhaul.
By: Verdad Gallardo | March 18, 2026

Western Power Sports and HardDrive have partnered with Sawicki Speed to distribute exhaust systems What’s the first thing most riders plan to do to a new-to-them Harley-Davidson? That’s right: reflectors. We’re pulling your leg. It’s an exhaust system, of course. The soundtrack is part of the Harley-Davidson experience, so riders will often swap out slip-ons […] More »
By: Erik Sherman | March 18, 2026

Slideshow: The Swiss custom shop has taken a Harley Softail and stretched it into something so long and low that it looks closer to a rolling sculpture than a conventional motorcycle.
By: Verdad Gallardo | March 7, 2026

The Let’s Ride Challenge returns for 2026 as Harley-Davidson seeks to raise $1 million Last year, Harley-Davidson stood up the Let’s Ride Challenge for Heroes. The goal? Invite riders across the country to rack up some miles for a good cause. From February 27, 2026, to October 31st, Harley-Davidson wants riders to cover 100 million […] More »
By: Erik Sherman | March 5, 2026

Slideshow: Harley-Davidson’s new RMCR concept revives the café racer formula with modern hardware—and it may be exactly the reset the company needs.
By: Verdad Gallardo | March 4, 2026

A Harley-Davidson spokesperson signaled ‘headcount reductions’ as the brand and its boss look to make course corrections The news out of Milwaukee isn’t great as of late, and it doesn’t seem to be getting much better. Just days after Harley-Davidson CEO Artie Starrs said he was “confident there’s a clear path to put Harley-Davidson back […] More »
By: Erik Sherman | February 27, 2026

Slideshow: A standard cruiser becomes an intricate metal canvas in the hands of a Swiss custom house known for pushing Harley-Davidson platforms far beyond their factory brief.
By: Verdad Gallardo | February 24, 2026

Faulty upper triple clamps in select 2021-2026 Harley-Davidson Sportster S models could fracture and potentially lead to a loss of control.
By: Brett Foote | February 20, 2026
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